Do you need a communications coach?

by Francis on May 28, 2011

Quite some time ago I star­ted to think about how best to help senior and gen­er­ally very busy man­agers improve their com­mu­nic­a­tions abil­it­ies when run­ning or work­ing in vir­tual team envir­on­ments.  These people usu­ally come from a world where they are assumed to know everything and yet never have the time to learn new skills or often even reflect on how well their cur­rent approach fits with their cur­rent role.

Most man­agers in senior roles today star­ted out in a world where pro­jects were executed with a co-located team, they learnt their com­mu­nic­a­tion tech­niques from a com­bin­a­tion of per­sonal exper­i­ence and obser­va­tion of their pre­de­cessors, all of who came from an even more tra­di­tional and gen­er­ally more com­mand and con­trol world.  As such, it is of little sur­prise that these cur­rent lead­ers struggle to man­age people they can’t see, people who are often just voices on a tele­phone or lines on a pro­ject per­son­nel list.

So, I con­sidered the usual sus­pects as far as how to help these man­agers, I con­sidered train­ing courses, both short intense courses and longer train­ing with inter­vals between units, these can be OK to address a spe­cific need but in my exper­i­ence tend to be treated as a “fit and for­get” exer­cise where the attendees leave the course and every­one thinks they now know it all, fine for tech­nical courses, not so good for inter­per­sonal skills which need con­tinual devel­op­ment.  I con­sidered train­ing manu­als and online courses, manu­als don’t get read and online courses are hardly help­ful if the par­ti­cipant is strug­gling to deal with a vir­tual world in the first place.  All of these forms of train­ing have one addi­tional prob­lem, the people it is aimed at are already so busy, where will they find the time to attend the training…

So, as an altern­ate, I am sug­gest­ing this approach, give your senior man­agers a com­mu­nic­a­tions coach, someone who can sit with them from time to time and help then nav­ig­ate the labyrinths of com­mu­nic­at­ing with per­son­nel with gen­er­a­tional, cul­tural and just plain tem­poral dif­fer­ences from them­selves, this coach need not be a highly expens­ive external coach, in fact it is pos­sibly bet­ter if it is not, but it does need to be someone who can help the man­ager in an ongo­ing way learn to lever­age all of their exper­i­ence and skill to get the best out of their vir­tual team.  I sus­pect there are poten­tial coaches in many organ­isa­tions, it is just a case of seek­ing them out and sug­gest­ing the role to them, they may be rel­at­ively senior or very junior employ­ees, they simply need to have an under­stand­ing of vir­tual teams and an abil­ity to help oth­ers learn to func­tion in the changed world in which they find themselves.

Now, this is just a concept to me at the moment, I ima­gine it has been thought of and prob­ably imple­men­ted in any num­ber of organ­isa­tions and I would cer­tainly like to hear from any­one who has been involved in it, good or bad exper­i­ences would be equally interesting.

Copy­right secured by Digiprove © 2011 Francis Norman
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{ 2 comments… read them below or add one }

David Jago May 30, 2011 at 6:39 am

G’day Francis –

Excellent, thought provoking article. Hence, a couple of thoughts in response.

The logic of going with a coach in the midst of the other options you outline makes sense. The choice of the person to fulfil the role is very important. In addition to whatever knowledge and skills are required, the person needs to have a reasonable amount of ‘authority’ to accomplish the task. Sometimes this comes from their position. Sometimes it comes from their ‘authenticity’. That is: just who they are and how they relate to people.

As you say, the coach could be either senior or junior. It doesn’t matter as long as they have the authority to get on with it. And of course, some senior managers have trouble acknowledging this authority in a less senior person….

Beyond the coach, some form of reflective practice helps here also. Something simple like:
• What have I done with virtual team work in the last week? (ie: objective data)
• What was new, surprising, different? (ie: putting the data into context & connection)
• What worked or was important? (ie: analysing for significance)
• What will I do next time? (ie: decision or action)

Done regularly, this is both a bit of DIY coaching, and grist for dialogue with their chosen organisational coach.

Go well!

David

Francis June 6, 2011 at 1:05 pm

Thankyou David,

Really appreciate your thoughts, I will certainly try to implement them myself.

Francis

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